CONCEPT / WRITING / DIRECTION / ART DIRECTION / CREATIVE DIRECTION
The Ultimate Fighter (Season 20)
This campaign for the most historic season of The Ultimate Fighter was about dropping jaws in more ways than one, with 16 of the best 115lb female fighters on the planet battling for a UFC Belt we chose to focus on their duality as both women and athletes or to put it more aptly: as both beautiful and stone cold bad-asses