Unlike most sports NASCAR came out of the pandemic in a strong position and used that momentum to lay the foundations for a 2021 to remember. With a new champion, new tracks, an awesome new schedule and Michael freakin’ Jordan setting up a team the new season looked legitimately set to be the greatest of all time… which, according to fans was exactly how they felt about our launch campaign (seriously, check out twitter)
Best Season Ever - Launch Spot
CONCEPT / WRITING / CREATIVE DIRECTION / CAMPAIGN DIRECTION
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