Show Us What You're Made Of - Wall Promo
Show Us What You're Made Of - Rapper Promo
Knife crime has long been a problem amongst London’s youth so we at MTV partnered with The UK Government’s “It doesn’t have to happen” initiative to create a cause based competition encouraging young people to value skills, music and moves in stead of carrying a blade. These spots acted as the campaigns call to action.
Show Us What You're Made Of - Wall Promo
Show Us What You're Made Of - Rapper Promo