FIFA Womens World Cup Weatherboard Stunt Overview
Women World Cup Weather Board - Times Sq
WRITING / DIRECTION / ART DIRECTION / CREATIVE DIRECTION
Women's World Cup Weather Board (Times Sq)
To celebrate 100 days out from the 2015 FIFA Women’s World Cup we decided to show how the women of the US National team were preparing for the biggest tournament of their lives. By capturing and creating a series of weather scenarios showing the athletes training the temperature triggered billboard in Times Sq reflected Hope Solo