The 2018 FIFA World Cup was FOX Sports biggest undertaking to date but without a home team to root for we put or faith in the transformative power of the tournament and proclaimed that come the summer the World would become the World Cup. This multi faceted campaign developed with Wieden & Kennedy brought the “becomes” concept to life on-air, in social, through digital out of home and an AR Snapchat partnership featuring David Beckham and Joel Embiid.
The Word Becomes The World Cup - Launch Commercial
2018 FIFA World Cup Campaign Overview
2018 FIFA World Cup Teaser
2018 FIFA World Cup Super Tease
CREATIVE DIRECTION / ART DIRECTION / CAMPAIGN DIRECTION