CONCEPT / WRITING / DIRECTION
Just Jade
After shooting to fame as the ugliest and most annoying member of the Big Brother house this LIVING TV docu-series followed reality star Jade Goody (RIP) as she tried (and failed) to launch her own perfume. The spot aped Baz Lurhman’s Channel No.5 commercial starring Nicole Kidman and launched the same week Kidman and Goody were voted Most Beautiful and Most Ugly women in the world (respectively) by the British press.