With the World Cup taking place in Winter, we combined the biggest event on the planet with the magic of the holidays. Our TV starred Jon Hamm as a disgruntled Santa, upset that the tournament is muscling in on his turf. After the poolside teaser we find Santa back at his workshop embracing the World Cup before in one last spot he reads a child’s letter asking for the US to win it all. Outside of TV, we created print with players and festive themed lines, giant snow globes and a float for the Macys Parade. We shared ugly sweaters, scarves and ornaments and lit up landmarks nationwide all making the most wonderful time of year, even more wonderful
World Cup Launch - Santanthem
World Cup Teaser - Xmas in July
World Cup USA Spot - Believe
Campaign Overview
