Four years ago the US Conquered the world and they were primed to do it again in 2019.
Our campaign line ALL EYES ON US reflected the swagger and tenacity of the team and inspired an unflinching series of spots that captured a mix of on field action, intense personal moments and ground shaking charges.
Bold key art blanketed cities and social channels alongside custom Snap and AR content. We even unveiled a unique foosball table that helped ensure the tournament kicked off with a bang
2019 Womens World Cup Campaign Overview
Final Warning - Launch Commercial
USWNT Foosball Activation
CREATIVE DIRECTION / CAMPAIGN DIRECTION / ART DIRECTION