Conor McGregor’s controversial antics and outspoken rhetoric promised nothing short of anarchy in the 22nd installment of The Ultimate Fighter and in both form and function our campaign set out to capture just that. Using punk inspired design and photography to frame his more “note-worthy” moments we set out to leverage his unpredictable appeal and create a campaign brimming with chaos and energy.
TUF 22 Launch Promo
TUF 22 Graphic Montage (Created By STATE Design)
McGregor Tease Promo
Faber Tease Promo
CONCEPT / WRITING / DIRECTING / ART DIRECTION / CREATIVE DIRECTION