College Football is unique, with so few games on the schedule every Saturday matters, whether you’re fighting for a playoff spot or just hell bent on defeating your in-state rival every game is everything. Developed with Wieden & Kennedy this two year campaign encompasses launch creative, big game TvT’s, off-air and digital as well as a scrap book toolkit that drove the aesthetic.
CFB on FOX - Launch Commercial
College Football Key Art
College Football on FOX On Air Package (Created by STATE Design)