The Sarah Connor Chronicles / Terminate - a - Mate

In order to create excitement for the upcoming Terminator series on Virgin 1 we devised a viral “hit” that would allow fans of the franchise to share a customized online video showing a Terminator executing someone with the same name. Complete with a bespoke voice message (not included in the example below) the initiative received industry recognition and was the most fun I’ve ever had in the office on a Saturday (it took building services months to get the blood stains off of the carpet)